"Change is Omnipresent"
- Mark Twain
On this day when I reflect on this quote I am appraising it with an example of our beautiful nation..
Centuries ago we were a Monarchy; after some anarchy we become a group of monarchies; den a colony (British)During those years we aspired for a swadeshi state...after independence we became a democratic state..whereas in reality we were a socialistic state with varying shades of communism...den after a hiatus we became an autocratic state (under the reign of Ms.Indira Gandhi). Wounded, Bruised, realised we became a Capitalistic socialistic hybrid state while in reality we were a corporatocratic state at present.
The one thing which never changes in the political scenario of this ocuntry is : We were always a Gerontocratic state :P :P :P.
Monday, August 15, 2011
Thursday, July 22, 2010
Psychos & Physicists...Why we should thank them...???
The next day when you step into a super market think of this word for a minute,,Psychophysics..So you wanna ask why you should think of it??Definitely its not the physics of psychos nor its about the physicists who are psychos.. Rather its something different..The terms Psycho and Physics, as they call in probability are mutually exclusive and collectively exhaustive. They bound to make a meaning,Which is a discipline. Yes Psychophysics is a discipline. Wikipedia puts it like this, "Psychophysics is a discipline within psychology that investigates the relationship between physical stimuli and their subjective correlates, or percepts"All defined ok. But why we should thank them ...????? Answers at the end.
Long Back there where no choices in the products which people where using. There was a Ford Model T which was always black, or an Oldsmobile, even if by chance you are an American and if you want a Ford Model T in a yellow or any other freaky colour you wont get it. You have to accept black whether you like it or not.Things where gloomy. Then, organizations in general, started to look forward for customer interests and started building upon products and obviously the reason behind it is competition. So when they went for modelling customer preferences they went on to make an assumption that everything is normal. Means that people tastes in a society follows a bell curve and if you design & manufacture a product for the middle population you get a sizeable share. But tastes are subtle right?? People dont know what they like unless they experience it. So in that generation we can still say that people where unable to get what they desire internally.
Now the main story starts. Howard Moskovitz, a man in his sixties who just got a PhD from Harvard on Psychophysics opens up his consulting shop at New york. In 70's one of his first clients was Pepsi. During that time pepsi was having a trouble regarding their product " Diet pepsi ". The problem was regarding the amount of Aspartame to be added to make the correct Pepsi. They said to Howard that the amount of Aspartame should be between 8 and 12 because anything less than 8 is not at all sweet whereas anything more than 12 is too sweet. So Howard was entrusted with the job of finding the correct concentration of Aspartame in Diet Pepsi. So what did he do? Like everyone else, he varied concentrations of Aspartame in ranges from 8, 8.1, 8.2 etc upto 12 and then after taking trials on a handful of prosumers he plotted the results on a graph sheet. Alas.....Howard couldn.t believe his eyes...The data was not normal. People's preferences are grouped as chunks here and there and it dint follow any mathematical distribution. Unable to find the correct Pepsi, Howard pondered over it for a long and long and he started losing his customers. Then on a fine day , the answer dawned on him. He found out that what he should be looking at is correct Pepsi's instead of a correct Pepsi. This was a discovery which revolutionised the food industry at later some time. Then after some years Howard worked with a Spaghetti sauce maker and he widened their product offerings. From therafter there was a great paradigm shift in the way Organizations operate for customers. We got a variety of things to chose from which just made our life colourful.
In the beginning of this article I was speaking about thanking Psychophysicists. Hope I and You made justice now. :):)
Long Back there where no choices in the products which people where using. There was a Ford Model T which was always black, or an Oldsmobile, even if by chance you are an American and if you want a Ford Model T in a yellow or any other freaky colour you wont get it. You have to accept black whether you like it or not.Things where gloomy. Then, organizations in general, started to look forward for customer interests and started building upon products and obviously the reason behind it is competition. So when they went for modelling customer preferences they went on to make an assumption that everything is normal. Means that people tastes in a society follows a bell curve and if you design & manufacture a product for the middle population you get a sizeable share. But tastes are subtle right?? People dont know what they like unless they experience it. So in that generation we can still say that people where unable to get what they desire internally.
Now the main story starts. Howard Moskovitz, a man in his sixties who just got a PhD from Harvard on Psychophysics opens up his consulting shop at New york. In 70's one of his first clients was Pepsi. During that time pepsi was having a trouble regarding their product " Diet pepsi ". The problem was regarding the amount of Aspartame to be added to make the correct Pepsi. They said to Howard that the amount of Aspartame should be between 8 and 12 because anything less than 8 is not at all sweet whereas anything more than 12 is too sweet. So Howard was entrusted with the job of finding the correct concentration of Aspartame in Diet Pepsi. So what did he do? Like everyone else, he varied concentrations of Aspartame in ranges from 8, 8.1, 8.2 etc upto 12 and then after taking trials on a handful of prosumers he plotted the results on a graph sheet. Alas.....Howard couldn.t believe his eyes...The data was not normal. People's preferences are grouped as chunks here and there and it dint follow any mathematical distribution. Unable to find the correct Pepsi, Howard pondered over it for a long and long and he started losing his customers. Then on a fine day , the answer dawned on him. He found out that what he should be looking at is correct Pepsi's instead of a correct Pepsi. This was a discovery which revolutionised the food industry at later some time. Then after some years Howard worked with a Spaghetti sauce maker and he widened their product offerings. From therafter there was a great paradigm shift in the way Organizations operate for customers. We got a variety of things to chose from which just made our life colourful.
In the beginning of this article I was speaking about thanking Psychophysicists. Hope I and You made justice now. :):)
Subscribe to:
Comments (Atom)